Smart use of social media is paying off for Travelscene Corporate Members, delivering enhanced branding, business leads and a global spotlight via industry leader, LinkedIn.

Travelscene Corporate’s foray into LinkedIn has proved so successful that it’s now being profiled as a global marketing success and General Manager David Padman says that’s just one of an arsenal of business tools available to Members.

“We’ve embraced social media as a powerful, effective tool for our Members to engage with an active community of corporate travel decision makers while positioning Travelscene Corporate as a thought leader in our industry,” Mr Padman said.

“As the only social media channel with a professional focus, LinkedIn provides the perfect platform for Travelscene Corporate Members to develop an ongoing conversation with business travellers, suppliers, and corporate decision makers.”

“The precise targeting available through LinkedIn, supported by accurate user data and contextual advertising, has facilitated powerful engagement and insight for Travelscene Corporate and our Members.”

Travelscene Corporate’s initial four week campaign on LinkedIn generated over 1000 active followers as well as strong support for the network’s use of LinkedIn Polls across a range of critical issues as well as consumer sentiment.

In addition to social media, marketing and PR support, Travelscene Corporate Members enjoy access to the full range of business support from tender response through to business practice and procedures.