With the eyes of the world firmly focused on the Olympic Games, future host Brazil has launched its new tourism marketing campaign in London.
Titled 'The World Meets in Brazil. Come Celebrate Life', the campaign will look to promote the country as a major force in international tourism and events as it prepares to host the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games.
Created by the Ministry of Tourism and Embratur (the Brazilian Tourism Board), the initiative was unveiled during a ceremony attended by Brazilian President Dilma Rousseff at the London Film museum.
Highlighting the "friendliness and openness" of the Brazilian people, the new campaign points to the diverse experiences awaiting visitors to the country, said Embratur President Flavio Dino.
"We are our culture - the rhythms of Brazil, the warmth of a hug, our traditional cooking and the artists who fill our museums," he stated at the launch.
"Brazil is difficult to describe but you can feel it, and that is what really matters."
As hosts of the next Olympics, Mr Dino said Brazil would have a particularly high profile during the London Games.
"We will have a unique opportunity which could produce real results to help us reach our target of doubling the number of foreign tourists and tripling foreign currency entering the country by 2017, the year after the Olympic Games in Rio de Janeiro," he remarked.
Also in attendance at the launch, Brazilian Minister of Tourism Gastao Vieira described the country's future vision as "ambitious".
"We are entrepreneurs, investors and above all tourists," he said.
"In 2022 we want to be among the three major tourism powers in the world."
To this end, Embratur confirmed that it would be spending USD$40 million in marketing activities by the end of 2014.
Thursday, 2 August 2012
New campaign invites the world to meet in Brazil
Source = e-Travel Blackboard: M.H