— Package deals with Starwood Hotels, Affinia, Hotel Beacon, GrayLine, CityPASS, Woodbury Common Premium Outlets, On Location Tours, Macy’s, Bloomingdales, and The Shops at Columbus Circle
— Round trip flights from $1767 on premium carrier, Korean Air

NYC & Company, New York City’s marketing, tourism and partnership organization, is launching a campaign today with leading youth travel provider Student Flights and premium carrier Korean Air to promote shopping holiday packages to New York City through August 31. Customers will receive exclusive VIP shopping passes for Macy’s, Bloomingdales and The Shops at Columbus Circle when they book a NYC package at Student Flight shops during August.

In partnership with Korean Air, Starwood Hotels, Affinia Hotels, Hotel Beacon, Gray Line New York, City PASS, Woodbury Common Premium Outlets, On Location Tours, Macy’s, Bloomingdale’s and The Shops at Columbus Circle, great value packages are available through Student Flights starting today for travel during January and February 2013. The marketing initiatives aim to increase travel to New York City in January and February during the City’s typically less busier travel periods, however highlight the best value period for hotels and busy sale period for major retailers.

Round trip air deals departing Sydney start from $1767 on Korean Air. Hotel packages begin at $399 for 5 nights with deals on exciting tours such as New York TV and Movie Sites tour where you visit more than 60 locations from some of the most popular TV shows and movies, “Sex and the City” Hotspots Tour, New York CityPASS, shopping trip to Woodbury Commons Premium Outlets, Top of the Rock, Empire State Building and NY Eat Play Card.

In 2011, the Korean Air received the accolade of being named the World’s Most Innovative Airline at The World Travel Awards Grand Final Ceremony, held in Doha, Qatar.

With the Aussie dollar remaining strong and great shopping deals always on offer in the city, returning home with an extra suitcase is quite common amongst Australian travellers to New York City. According to the US Department of Trade, 93% of Australians visiting New York City shop, compared with 88% of other overseas travellers. Other major draw cards are dining and sightseeing activities.

In 2011, New York City attracted 50.9 million visitors, who contributed more than $50 billion in economic impact for the City. Australia, the fifth largest source market for NYC, with 532,000 visitors last year and spent an average $US2700 each, total of $US1.4 billion just behind the British and Brazilians.