Carolyn McCall is joined by Birds Eye boss and Saatchi & Saatchi executive as part of new WTM Talk Business Series
EasyJet Chief Executive Carolyn McCall OBE will headline World Travel Market’s new Talk Business Series on Thursday 8 November.
McCall will be the first of three senior business leaders to speak for 45 minutes on the issues and challenges of business in the current uncertain economic climate.
The WTM Talk Business Series will be one of a number of events on the Thursday of WTM taking place on the exhibition floor, with the series being hosted in the WTM Meridian Club lounge in the North Halls.
McCall was appointed easyJet CEO in October 2010 moving from her role as CEO of Guardian Newspapers.
McCall improved the airline’s operations with passengers rising by more than 10% in 2011 to 54.5 million, making it the third largest no-frills airline in the world. While pre-tax profits for the year increased by 31% to £248 million.
McCall will speak at 12pm on Thursday 8 November and will be followed by Birds Eye Iglo Group CEO Martin Glenn with leading advertising agency Saatchi & Saatchi Strategy and Innovation Director EMEA Andrezej Moyseowicz completing the high profile line up.
Glenn has introduced more innovation to the company’s food ranges, while cutting cost and dropping under-performing products since becoming CEO in 2006. The strategy saw the company make profits of 320 million Euros in 2011 up from 305 million Euros the previous year.
His impressive CV includes turning the Walkers Crisps brand around when marketing director by recruiting former England footballer Gary Lineker to front Walkers Crisps advertising campaign.
Glenn worked his way up to Walkers Snacks Foods CEO before becoming Chief Executive of parent company PepsiCo UK & Ireland.
Moyseowicz will explain how through creative brand positioning how travel businesses can rise above the current uncertainties. He will share secrets from some of his major clients including Toyota, T-Mobile, VISA Europe, Weight Watchers, pharmaceutical giant Novartis and Cadbury.
Reed Travel Exhibitions Director World Travel Market Simon Press said: “I am delighted to have Carolyn McCall, Martin Glenn and Andrzej Moyseowicz speaking at WTM 2012.
“All three have a wealth of business experience which can help WTM exhibitors, Meridian Club members and visitors in their businesses.
Friday, 14 September 2012
EasyJet CEO to speak at WTM 2012
Source = WTM