With the aim of further promoting Athens in the international MICE industry, Athens Convention Bureau developed a new video spot, highlighting the city’s business tourism product and its competitive advantages as a convention destination.
The new promotional spot of Athens Convention Bureaushowcasing Athens as an ideal MICE destination offering many different options, is titled Share your ideas in Athens, and its main objective is to function as an additional promotional tool to help boost attempts to bring conferences and meetings to Athens, through its distribution in the international and domestic MICE industry.
The new video spot presents Athens Unique Selling Points and advantages as a convention destination, in a unique and modern way, using the "point of view" (pov) technique. With special equipment and shots that give the sense that all images are presented from the visitor's point of view, the camera follows around a business traveler during his 3 day visit in Athens, showcasing known and lesser known aspects of the city. His journey starts at Athens International Airport from where he continues to explore the city while engaging in business meetings, site inspections, conference participation, as well as various leisure activities.
Mr. George Broulias, member of the Athens City Council and President of the Athens Development and Destination Marketing Agency, stated: "We are committed to the attainment of the goals we have set through the strategic plan of the Mayor of Athens for the showcasing of the business tourism product of Athens through innovative actions. The Athens Development and Destination Marketing Agency added one more competitive advantage which helps target the international markets. This effort was completed with a tight budget, but nevertheless with a lot of professionalism and enthusiasm from all those involved."
In the video, Athens business tourism product is presented in 5 themes, namely Olympic heritage and expertise in the organization of large conferences and events, the business tourism product of the city center and the surrounding areas, cultural heritage and leisure activities by the sea, as well as post-industrial multi-functional venues. Through the video, organizers are informed about the vast array of choices of the services offered, amongst which 40 convention and exhibition spaces, more than 379 meeting rooms, and 695 hotels in the greater region of Athens.
Additionally, MICE organizers and participants are invited to visit renowned monuments and museums of world cultural heritage, such as the Parthenon, taste gourmet Greek flavors, and undertake high-standard leisure activities, such as top class relaxation treatments in a 5 star hotel or daily cruises to nearby islands for a short getaway to paradise.