airberlin, the second largest carrier in Germany and one of Europe’s leading airlines, has adopted Amadeus Ancillary Services (AAAS) to distribute its ancillary offering to travel agencies, as well as through its website and other channels, including call centres and ticket offices.
The solution now enables Amadeus travel agents in Germany, Austria and Switzerland to sell additional luggage, preferred seats and meals using EMD (Electronic Miscellaneous Document) and helping them provide a more customized service to travellers.
The electronic messaging standard EMD facilitates the distribution and payment of ancillary services and is part of the e-Services IATA initiative to eliminate the use of paper and ease processes.
airberlin is also using Amadeus EMD when distributing a selection of its optional services in the Czech Republic, Denmark, Estonia, Finland, France, Latvia, Lithuania, Norway, Spain and Sweden.
“airberlin wants to offer a consistent service to flight guests regardless of how they book,” says Jacob Fischer, Vice President Sales Servicing & Alliance Sales, airberlin. “Thanks to the Amadeus solution our guests can select a number of optional services when purchasing their ticket on airberlin.com or with any travel agent, or add on the service to their booking at any time before departure. This increases the reach of our offer as well as travellers’ loyalty”.
Holger Taubmann, SVP Distribution Amadeus, adds: "Our ancillary solution helps airlines merchandise their optional services, gives travel agents a bigger chance to reinforce
Their role as travel consultants to the customer, and generates additional revenue by making the booking process more efficient and straightforward for the agent”.
AAAS is an end-to-end solution, compliant with industry standards, which enables users to offer services across all channels. Amadeus has integrated a unique interactive catalogue in its travel agency selling platform which clearly displays the range of airline optional services available. In this way, the travel agent can view, book and up-sell ancillary services quickly and efficiently. The content of the catalogue – the service and its description – is controlled by the airline, which will use this space to differentiate its offer.
To date, 46 airlines have signed up for Amadeus Ancillary Services for the direct and/or indirect channel; 21 airlines have signed up to sell ancillary services using the Amadeus solution in the travel agency channel; and 9 airlines – amongst which Air France, KLM, Iberia, Finnair, Qantas and Corsairfly – are currently selling ancillary services through travel agencies in 16 Markets.