Burj Al Arab, the World's Most Luxurious Hotel, is launching the Pinking Burj Al Arab campaign on 4 October, in support of Breast Cancer Awareness Month.

The highlight of the Pinking Burj Al Arab campaign is the exclusive one-of-a-kind 24-carat rose gold iPad created especially for the cause, with an engraved pink ribbon and the hotel’s logo, available only at Burj Al Arab.

“Gold & Co. London is thrilled to be working with Burj Al Arab to support such an extremely worthy cause”, said Amjad Ali, CEO of Gold & Co. London. “This 24-carat rose gold iPad is the most unique product on the market. We would urge everyone to participate and nominate generously, as they will not only own an exclusive product, but also contribute to support a worldwide initiative.”

The “pink” iPad will be reserved in Burj Al Arab’s boutique for the person who will nominate the best price for the item on the hotel’s Facebook page, with all proceeds going towards Breast Cancer initiatives.

“We have a legacy of supporting Breast Cancer Awareness and lighting the sail in pink for years now”, said Heinrich Morio, Burj Al Arab’s General Manager. “I am incredibly proud of our comprehensive effort.  This showcases our continuous support for a great cause.”

Other initiatives designed especially for the Pinking Burj Al Arab campaign include lighting the sail in pink with a projection of the pink ribbon logo and bespoke Pink Indulgence food and beverage offerings, such as the Pink Tea and the “Bella Rosa” Pink Cake. 50% of proceeds from the sale of the items will go towards supporting Breast Cancer initiatives.

The Pinking Burj Al Arab campaign will start with the lighting of Burj Al Arab's sail in pink on Dubai Goes Pink day – 4 October, and will last throughout October. Burj Al Arab will join a number of world famous landmarks that will be lit in pink as part of The Estée Lauder Companies’ Global Landmarks Illumination Initiative, launched in honor of the Breast Cancer Awareness Campaign.