Early indications have revealed potential travellers are going online and ordering brochures to be sent directly to their inbox or in hard copy to their post boxes.
Resembling a visitor information centre with shelves of brochures and maps to select from, visitors can be directly linked through, via e-mail, to real visitor information centres in Goondiwindi, Toowoomba, Roma and north to Cooktown.
An exciting first for Queensland and Australia, the initiative, which received funding through the Queensland Tourism Network Grant Scheme 2011/12, administered by Tourism Queensland, is a partnership between the highway committees representing Inland Queensland and the RACQ. Tourism Queensland Acting CEO, Leanne Coddington said the initiative was a great example of using the latest technology to promote and link potential visitors with regional and remote Queensland attractions. “This virtual visitor centre is fantastic news and will hopefully entice more visitors to Queensland’s regional tourism destinations, injecting money into local economies.”
Tuesday, 9 October 2012
Australian first for online tourism marketing
Source = Tourism Queensland