UNESCO World Heritage site Giant’s Causeway is to be the star of Northern Ireland as the country gears up to boost tourism numbers from the Asia-Pacific region.

Comprising of 37,000 hexagonal basalt stone columns stretching out to the sea, Jason Powell, Causeway Coast and Glens Tourism Partnership Marketing Executive, believes Giant’s Causeway amongst other attractions will draw tourist numbers.

“Giant’s Causeway is our biggest attraction and it’s free” said Powell to e-Travel Blackboard at this year’s Destination Britain and Ireland (DB&I).

Powell adds that the region is working on signature projects to make Northern Ireland an international standout in terms of “must-see” destinations.

These include promoting the Old Bushmills Distillery as well as the Walled City of Derry which was built in the 17th century and is the only remaining completely walled city in Ireland.

The birthplace of the Titanic in Belfast will also be a signature project, with the construction of a new museum dedicated to telling the tragic story of the ship.

Whilst there isn’t an abundance of accommodation in the Causeway Coast and Glens region, Powell stresses that the campaign is not aiming for volume, but rather a niche market of travellers that will explore the region in depth.

“We’re targeting sightseers and culturalists…so really an older market”

In following with the ‘value for money’ message DB&I have been pushing this year, Powell says that Aussies and Kiwis will enjoy the value of experience the region adds to a holiday such its spectacular coastal drives and its abundant golf courses, one of which is listed as one of the world’s top ten golf courses.

Powell adds, “Why wouldn’t you want to come?”

For more information on Causeway Coast and Glens visit www.causewaycoastandglens.com