An Air New Zealand campaign that portrays single middle-aged women as 'cougars' who seduce young men has been slammed by women's rights groups and rape prevention organisations.
The online promotion portrays the mating habits of the mature single woman in a Discovery Channel-style documentary clip complete with David Attenborough-esque voiceover.
The video clip shows a so-called cougar "starving itself on sparse vegetation during the day then hunting large slabs of meat at night" by preying on a young man at a bar.
Despite the man's attempts to ward off the cougar's advances, she has "not tasted fresh meat for days" and drags her prey to an inner-city apartment.
In the ad, the women aged from their 30s to 50s routinely prowl bars in search of young prey in their 20s, many who "pretend to be gay" to avoid them.
The promotion encourages women 35-plus to send in photographs of themselves partying with their "cougar mates" to go in the draw to win a flight and ticket to a sporting event.
New Zealand's Rape Prevention Education has called the online campaign appalling, disgusting and degrading to women.
"We have also had complaints from male survivors who have been raped by women and they are very distressed that their situation is being laughed at and made out to be humorous," said director Kim McGregor.
An airline spokeswoman said the campaign was supposed to be "light-hearted" but admitted that some older women had taken offence to it.
Many others didn't seem to mind, however, with 60 women signing up to go in the draw to win the flights, tickets and "cougar costumes" to attract the attention of young males.Do you think the Air New Zealand cougar campaign is appropriate? Share your thoughts below
Tuesday, 19 January 2010
The Critics claws are out: Air NZ slammed for cougar campaign
Source = e-Travel Blackboard: C.F