Campaign aims to drive Aussies to NZ slopes again

Tourism New Zealand launched Sunday its new early-bird ski campaign aimed at attracting keen Australian skiers and snowboarders to NZ's slopes.

The tourism body said television commercials would run in Sydney and Brisbane for the next two weeks encouraging Aussies to make early bookings.

It also aims to repeat last year's early campaign success according to Tourism New Zealand Chief Executive Kevin Bowler.

"Last year was the first year Tourism New Zealand and the industry went into market with an early ski campaign and we had a strong ski season, with the industry here reporting an influx of Australians on the slopes" he said.