If Experience Matters – then Resurg has it all

A new dimension in business support has arrived with the appointment of well-known industry figure Brad Jukes as Chief Coach of Resurg Coach, a Resurg Group initiative developed in response to client demand.

Brad Jukes brings 18 years of travel industry experience with 10 years of front-line sales knowledge to the Resurg team. As former General Manager of Retail Position in the UK, which represents such brands as Travelbag and Harvey World Travel, he has driven leading international and domestic organisations and bought success to his name.

Mr. Jukes brings a skill set that encompasses the ability to aggressively reduce costs, as well as work on the other side of the balance sheet and improve the systems within the business that lead to efficiencies in sales and maximizing volumes.

“The mind set of business today is to reduce costs in any and every way possible. This is why the Resurg solution is fundamental in providing real, practical and immediate recovery in the current economic climate,” Resurg Group Managing Director Mark Jenkins said.

“We have been working very closely with agency owners and managers for years now to accurately track and successfully remedy business performance within the current market paradigm.  In recent months, as the business pressures have increased and market conditions fluctuated, the demand for additional practical support became obvious, prompting the launch of our Resurg Coach initiative.”

Demand for the unique Coaching combination of business nous and practical frontline consulting experience was already strong, according to General Manager, Resurg Coach, Brad Jukes.

“A typical fault of many cost reduction strategies to take a one-size-fits-all approach but this is simply unrealistic for the majority of business problems, particularly in such a rapidly changing market. Resurg Coach combines objective and relevant business analysis with a comprehensive understanding of the frontline workings of an agency.  The end result is a tailored solution which delivers real, immediate and significant improvements.”

“It is exciting to join the Resurg group at this time and I anticipate strong support for the Resurg Coach initiative. Resurg is building upon a concrete foundation of business knowledge and skills and hopefully my experience in travel will provide another source of expertise for business success,” Mr Jukes said.