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Air France, official carrier on web 2.0

Friday, 11 September 2009

Air France is the official airline of Empire of Sports (EOS), the first-ever online game devoted entirely to the world of sport. The game can be downloaded free of charge at www.empireofsports.com.

On Web 2.0, Air France connects the cities where tennis, skiing, bobsleigh, basketball and football competitions are played out.

In an Air France ticket office, avatars can purchase tickets to fly First, Business or Voyageur class as well as sports equipment in the Company’s colours.

On board the aircraft, the avatars can also collect energy to improve their performance in the next competition, if they wish.

In addition, virtual passengers can win real air Miles and sign up to the Flying Blue frequent-flyer programme.

Empire of Sports is playable in French or English and allows web users to take part in special competitions and outstanding events via a subscription and interact with all the other players connected at the same time.