Accor debuts All Seasons brand in the UK

Hotel operator Accor has launched its international All Season brand in the UK following the addition of the Southwark Rose hotel near London Bridge.

The opening follows Accor’s acquisition of the operating company which opened the Southwark Rose Hotel in 2003.

As part of the rebrand, Accor has added 21 bedrooms to what had previously been an 84-bedroom independent hotel and renamed it All Seasons London Southwark Rose.

The All Seasons brand, which originated in Australia, has now expanded to over 70 hotels.

The UK will be the seventh country for All Seasons, joining Australia, New Zealand, France, Germany, Thailand and Indonesia.

The All Seasons is Accor’s 39th hotel in London, joining hotels under the Sofitel, Novotel, Mercure, Ibis, ETAP and Formule 1 brands.