New Global Marketing Appointments at WORLDHOTELS

Robert van der Graaf, Director Marketing Services of WORLDHOTELS

Leonie Ameringer, Director E-marketing of WORLDHOTELS

Hotel group appoints a new head of marketing services and a head of newly created e-marketing department

One of the world’s leading groups of independent hotels, WORLDHOTELS, has appointed two very senior members of staff. Robert van der Graaf has been appointed as head of WORLDHOTELS’s global marketing services department, whilst Leonie Ameringer has joined as head of the group’s new global e-marketing department. Both will be based at WORLDHOTELS’s head office in Frankfurt.

Robert Hornman, Managing Director of WORLDHOTELS, commented: “Our marketing strategy is absolutely key to WORLDHOTELS’s success going forward. That is why we specifically appointed two people with a wealth of marketing expertise. The creation of the new e-marketing department caters to the importance of the online marketing sector for the hospitality industry and will ensure that WORLDHOTELS can offer our affiliate hotels the most advanced services and solutions in this area.”

As the new director marketing services, Robert van der Graaf, will have responsibility for partner marketing, branding and corporate production, as well as the group’s global campaigns. Van der Graaf, who has been with WORLDHOTELS for five years, was previously part of the hotel development team, recently as a director hotel development. Before this, he spent seven years with Hilton in various corporate roles, including working on the group’s re-branding and corporate identity. Van der Graaf holds a bachelors degree in hospitality management from the renowned Hotelschool The Hague, where he majored in marketing.