Tourism Ireland launches first TV campaign in more than 7 years

Tourism Ireland launched its first major TV campaign in more than 7 years this week.  The creative was developed by Global Agency JWT under the recently launched brand tagline 'Go Where Ireland Takes You'.  The TV ads bring to life the message that in Ireland you need to let yourself be taken by the character and characters, to go with the flow and see where you end up.

Orla Saul, Manager of Tourism Ireland, Australia & NZ said that " We are very excited about the launch of the campaign and feel that the ads will have particular resonance with Australians as meeting local people and engaging with the characters of Ireland are key reasons why they visit Ireland. "

The TV campaign will run exclusively with Channel 7 and target the 55+ age-group.  The 3 week campaign will be run in conjunction with a significant online campaign.  As part of the campaign, viewers will have the opportunity to enter a competition to win a trip to Ireland with $10,000 spending money with a Commonwealth Bank Travel Money Card.

The winner will have the opportunity to tailor their own trip with the $10,000 Travel Money Card.  Orla Saul, Manager of Tourism Ireland, Australia & NZ said that "Tourism Ireland is delighted to partner with the Commonwealth Bank in this campaign.  The Travel Money Card is a great fit for travelers to Ireland and to other overseas destinations.  It is a really fantastic product and we are proud of the association between the Commonwealth Bank and Ireland."

Commonwealth Bank's Travel Money Card enables travellers to avoid fluctuating currencies and lock in the exchange rate of up to six currencies on one card providing travellers with a highly convenient, cost effective and secure way of spending and accessing money overseas.  To find out more information visit: commbank.com.au/travelmoney
Consumers can enter the competition on the Tourism Ireland Ireland website: discoverireland.com.au