As part of their global digital media marketing campaign, Cape Town Tourism is currently hosting four top international travel bloggers who are recounting their experiences of the destination across various digital and social media platforms this week as iAmbassadors for Cape Town.
To assist the bloggers in planning their activities – and in order to showcase the huge diversity of experiences in Cape Town – Cape Town Tourism invited Capetonians far and wide to participate in the campaign by sharing tips for the bloggers' itineraries using the hashtag #LoveCapeTown on Twitter. The campaign kicked off with a "tweet-up" on Sunday, 29 July from 19h00 – 20h00 with suggestions flooding in from Capetonians.
The participating bloggers Keith Jenkins @velvetescape and velvetescape.com, Melvin Boecher @traveldudes and traveldudes.org , Nellie Huang @wildjunket and wildjunket.com and Matt Long @landlopers or Landlopers.com posted a series of questions to the Twitter audience and received immediate answers from locals on their Cape Town favourites.
Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, enthused about the campaign and the relevance of social media marketing: “Crowdsourcing and sharing on social media is perfectly suited to travel. It was inspiring to truly let Capetonians ‘sell’ their own city and it added instant authenticity to our campaign. What’s more, the ongoing #LoveCapeTown twitter campaign undeniably proves that you need more than just a week when visiting the Mother City.”
Over a twenty four hour period, including Sundays twitter chat, the #LoveCapeTown hashtag has generated 1500 tweets, 13,521 392 impressions and reached an audience of 623, 041 followers, and the tweets continue.
Some of the highlights that were shared during the #LoveCapeTown twitter chat include:
Q1. Which typical #CapeTown dish should our bloggers not miss while they are here? #LoveCapeTown
Q2. Cape Town's winter offers the best of all seasons. Which outdoor places and spaces make you #LoveCapeTown in winter in particular?
Q3. What are the best adventure activities to be done in #CapeTown? #LoveCapeTown
Q4. How can the bloggers learn the most about our history as a city and nation during their short stay? #LoveCapeTown
Q5. What are your favourite people watching spots in #CapeTown? #LoveCapeTown
Q6. Nobody knows #CapeTown like the locals. What is your favourite hidden gem in the Mother City? #LoveCapeTown
Thursday, 2 August 2012
Cape town tourism campaign uses crowd-sourcing to clock over 13 million impressions on twitter
Source = South African Tourism